Classic Holidays Reports a 140% increase in the number of members choosing a cruise holiday in 2015
Classic Holidays, Australasia’s largest Resort and Club Management Company, has reported a 140% increase in the number of members choosing a cruise holiday in 2015 compared to the previous year.
Classic Travel, Classic Holidays’ dedicated member travel agency, witnessed soaring year on year growth in members booking cruise holidays over the last twelve months. “We have seen the number of cruise holidays booked increase by an average of 140% across all cruise lines between 2014 and 2015,” said Classic Holiday’s Chief Operating Officer, Carole Smith. “That’s a phenomenal increase and builds on similar growth from the previous year – proving our members are truly embracing cruising as a fun and affordable way to get the most out of their membership with Classic Holidays.”
The continuing popularity of cruising with Classic members is on par with the rest of the country, as record numbers of Australians embrace cruise holidays. According to the peak cruise industry body, Cruise Lines International Association (CLIA) Australasia, more than one million Australians took a cruise holiday in 2014.
“Cruising is a fantastic way to holiday, and it appeals to all ages and demographics,” added Ms Smith. “From affordable to luxury, couples, singles and families – everyone can enjoy a cruise. “Our travel team has fantastic relationships with all the cruise companies, meaning we can offer the best cruise deals and even greater savings for our members.”
Key findings of CLIA Australasia’s 2014 Australian Cruise Industry Source Market Report include:
- The most popular cruise destination for Australians is the South Pacific, attracting more than 390,000 passengers (39 per cent of the market) Cruises from domestic ports to Australia, New Zealand and the South Pacific accounted for 67 per cent of Australian passengers in 2014 (671,030 cruisers)
- The continuing popularity of Europe saw the region become Australians’ third most popular ocean cruise destination accounting for 93,529 cruisers River cruising numbers surged by more than 60 per cent to 79,530
- The arrival of new ships in Asia prompted a 25 per cent increase in Australian passengers cruising in the region, with numbers rising to more than 55,000
- Cruises of 8-14 days duration remain the most popular attracting 54 per cent of passengers, although shorter cruises of up to four days experienced a 59 per cent surge in numbers
- NSW remains the largest source of cruise passengers, accounting for 41 per cent of the market
- Australians spent an estimated 10 million days at sea in 2014, cruising for an average 9.7 days on ocean cruises and 13 days on river cruises.