Brand New Look For Classic Holidays
Classic Holidays, the Manager of the Classic Escapes membership gets a fresh, new look. Established in 1978 and celebrating 35 years in 2013, Classic Holidays has evolved by taking leadership in product offering and ideas that others tend to follow. In keeping with Classic Holidays’ leadership in innovation, the company has launched its new brand.
The rebranding, commissioned from one of the region’s most highly-awarded and respected design companies, is to position the company with a fresh face, while paying homage to the company’s remarkable history.
The company’s move earlier this year to high tech and environmentally friendly offices in Varsity Lakes on the Gold Coast in Australia was a part of a strategic revitalisation of Classic’s image, service methodology and product offering.
The face of Classic has changed dramatically since their modest beginnings and the Board of Directors felt it was time that a new image was created to reflect the company’s current success and exciting future plans. Today Classic Holidays is responsible for the employment of over 850 staff and provides member services to over 45,000 members.
“Our current branding was developed in 2002 and very much reflects the design style of that era. With the new branding we were looking for a timeless and ‘classic’ style that will still be as relevant to our ‘story’ in another 35 years.”
“We feel the new look sits beautifully with the many enhancements the company has planned for its future.” said Ramy Filo, CEO.